More Than Just Motorsport. A partnership That Changes Lives.
Words Do Hurt- Racing Against Bullying. Motorsport. Mental health. Community engagement, 42 million social media views. A strong and growing presence on LinkedIn. Partner with purpose.
Helping businesses grow through motorsport and meaningful community engagement
More Than Motorsport. A Message That Matters.
Thomas Potter’s journey is about far more than racing cars around a circuit. Through Words Do Hurt — Racing Against Bullying, he uses motorsport to bring businesses, communities and young people together around conversations that matter.
Over the past eight years, Thomas has built an exceptional karting career, securing more than 100 race wins and six championships. His racing journey and message have reached millions of people online, while earning recognition from figures and brands including Jenson Button and Aston Martin F1.
But success came with a cost. Competing on a limited budget made Thomas a target for negativity, online abuse and bullying—including messages encouraging him to take his own life. Rather than allowing those experiences to define him, he turned them into a message for others:
Words Do Hurt.
Thomas has spoken openly about his experiences and safeguarding concerns, helping strengthen conversations around safety in motorsport and encouraging young people to speak up. The family has received deeply personal feedback that Words Do Hurt has helped young people at points of serious suicidal distress.
Now aged 15, Thomas competes in the BRSCC Fiesta Junior Championship, Europe’s largest junior car-racing series. His race car carries more than his name: it carries a visible message about bullying, mental health, resilience and the importance of speaking up.
Words Do Hurt is a driver-led platform using racing to start meaningful conversations, bring people together and take the message further.
“Knowing I saved more than one life makes me more determined to continue the campaign.”
- “I helped people who were struggling by adding there names to my go kart, now its time to add them to my car.”
– Thomas Potter
What can we do for your business?
Why Partner With Thomas?
Why Partner with Thomas?
Partnering with Thomas Potter puts your brand alongside one of the most inspiring drivers in UK. you’re `gain access to a passionate audience, amplified by a strong social media presence, powerful engagement on LinkedIn.
Brand Visibility
Your branding showcased on car livery, race suits, helmets, team wear, hospitality area. Plus our new “words do hurt”banner
Car will also be featured at other events including BTCC fan zones. 40,000 spectators.
Social Reach 42 million views
Access to both Catherine and Thomas’s engaged motorsport audience
Strong corporate presence on LinkedIn over 4500 connections with 424,500 impressions past 12 months full up to date detailed analytics are available on request.
Race day hospitality
Invite your clients or colleagues to the paddock for an unforgettable experience.
Network with our partners and enjoy something a little different from the traditional golf day
CSR goals
You’re not just supporting a talented driver. ❌
You’re brand will be supporting awareness for mental health anti bullying and suicide prevention.✅
In addition promoting our existing partner charities 🧑🤝🧑
Want to get involved?
We looking for more partners to join us for the rest of this season with a view to work together into 2027.
A bare-minimum racing season with no damage or additional testing costs around £60,000, covering dry tyres and core event costs. The race car itself, valued at approximately £35,000, has thankfully been secured through the support of our valued oil partner, Shield Lubricants.
Our aim for 2027 is to give Thomas the opportunity to compete on a much more level playing field. Throughout the 2026 season, he often arrived at race weekends on the back foot, competing against drivers with significantly more testing time and experience in the car. With additional funding, we want to increase Thomas’s test days so he can arrive at each round fully prepared, confident and ready to compete. Just as importantly, we want him to have the reassurance that there is a dedicated repair and damage budget behind him. During 2026, we unfortunately had to miss a championship round because of damage bill was simply too much. Securing this additional support would allow Thomas to focus on what he does best developing as a driver, pushing himself on track and showing what he is truly capable of.
We can offer multiple packages including branding featured on our road going replica car which will be featured at BTCC events plus the Nurburgring road trip. ‘Tpot on tour’ this will be another great opportunity for businesses to get involved supporting a huge anti bullying campaign.
We have multiple packages available.
Our Ambitions for 2027
Our goal is to raise £100,000 for the 2027 season, allowing Thomas to compete competitively in the BRSCC Fiesta Junior Championship.
This funding would provide essential testing, race preparation and a contingency budget for repairs, giving Thomas the opportunity to compete on a more level playing field and demonstrate his true potential.
However, we also have our sights set on an additional exciting opportunity. Should the right support become available, we would love to explore into the BTCC Junior Championship, which would require approximately £200,000 in additional funding.
Whatever the future holds, our ambition remains the same to help Thomas achieve his racing dreams while continuing to grow the Words Do Hurt campaign and inspire young people across the UK.
If you require any further information please contact us tpot@wordsdohurt.com
Also please take a look at our sponsor anti bullying classroom project
Social Circles 42 Million views – A Family Racing Network
Motorsport is a family passion. Together, Thomas and his sister Catherine have built a thriving online racing community across TikTok, Instagram, and Facebook.
Thomas Potter
Fiesta Junior Championship Driver 2026
Preparing for the Fiesta Junior Championship
2026, Thomas shares behind-the-scenes training,
race weekends, and personal updates.
Catherine Potter
Rising Motorsport Talent & Creator
her journey and creative motorsport edits,
engaging fans worldwide.
Together, Thomas and his sister Catherine have built an audience of over a hundred thousand engaged motorsport fans, creating a platform that gives partners powerful brand visibility both on and off the track.
Thomas journey is not just about what happens on the track, it’s also about using his platform to make a difference. Alongside his racing ambitions, Thomas is passionate about raising awareness of youth mental health and suicide prevention, causes that are deeply personal to him and his family.
His personal anti bullying campaign “Words Do Hurt” has already saved more than one life.
He proudly supports Ben – the automotive industry charity, which provides vital mental health and wellbeing services to people connected to the motor industry. By standing alongside Ben, Thomas aims to help ensure that those working in and around motorsport have access to the support they need.
Thomas also champions the work of The Ollie Foundation, a charity focused on suicide prevention through training, education, and awareness programmes. Their mission to equip young people, schools, and communities with the tools to talk openly about mental health resonates strongly with Thomas’ own journey.
Interested in becoming a part of Thomas’ journey? We’d love to hear from you.